What is AREA42?
A play on “AREA51” and “the answer to life, the universe, and everything” from The Hitchhiker’s Guide to The Galaxy, AREA42 is the art of everything. Art doesn’t have to be beautiful or ugly or simple or complex or meaningful or meaningless to be considered. AREA42 is about seeing the art in everything, everywhere, all the time.
Perfection is not the point.
Perfectionism often prevents people from even starting. Repeating this mantra helps stave off procrastination and re-align yourself with the point of it all: creation.
Where form and function meet.
Everything AREA42 creates serves more than one function in a beautiful form. One doesn’t come before the other. They go hand in hand, mixing and mingling in natural symbiosis.
End of Life at the beginning.
AREA42 prioritizes compostability, reusability, and recyclability in the cycle of creativity. Each product aims to be natural first, reusable second, and at the very least recyclable. What if all companies thought about the end of their product’s life in the beginning?
